Statistical Modelling and Machine Learning Driven Prediction of Consumer Behaviour for a multinational manufacturer
A multinational manufacturer needed to improve their consumer modelling and analytics to drive their retail and marketing strategy.
The marketing teams needed to run multiple scenarios to understand how changing consumer perceptions and targeting certain demographic groups may allow them to alter the market share of different products.
The Data Analysis Bureau developed an automated data mining process and leveraged machine learning algorithms to help the client better understand where to focus their resources and develop a strategy to target specific consumer groups and market sectors.
The team then used the development to build machine learning predictive algorithms, and produce powerful tools for our client to interactively explore consumer relationships and test market scenarios.
The multiple client teams are now able to develop and deliver more effective, targeted market campaigns to impact the market share of different products.
The cutting edge methods employed by The Data Analysis Bureau have delivered much more powerful and actionable consumer insight tools than off-the-shelf providers and enabled the client to understand and disrupt competitor trends.