Productisation of Publicly Available Insurance Solvency II Data for B2B Marketing

BACKGROUND

A B2B marketing company needed to develop a new digital product to drive alternative revenues.

The client had seized on the opportunity to scrape and store solvency II data recently made public due to a directive from the EU.

The client needed to act quickly to productise and go to market before their competitors.

SOLUTION

The Data Analysis Bureau scoped, trialled and built a new visualisation product by helping the client quickly scope and assess their data product requirements and build a clear development roadmap.

The team provide an end to end service providing expertise to guide them through the selection of the appropriate technology for delivery of the product, first building a proof of concept, followed by a minimum viable product, and a first go-to-market.

BENEFITS

The agency were able to deliver new product revenue streams and attract new customers through a series of cutting edge, highly interactive dashboards, allowing the user to carry out in-depth competitive and market analysis.

T- DAB also helped the client understand the power of future developments using powerful predictive analytics to power bespoke analytical ‘sandboxes’ for simulation and scenario analysis.